I have to be straight up here. I once thought purple leg warmers over stonewash denim was ok.
Thank the god of glam I now have a local team of serious fashionistas to guide me in the right direction.
I’m not sure when Gould St officially became one of the top boutique backstreets of style-savvy Sydneysiders but I’m pretty happy about it.
When you’re lacking in natural fashion flare, it’s a relief to be able to shop on Gould then kick back at Gusto and, at the very least, confidently blend.
Of the 25+ boutiques in Bondi, a whopping 17 are located on Gould St with other fab fashion finds scattered around the village.
Here’s your full guide to looking the goods…
Afends, 80 Gould St, www.afends.com
Annex Concept Store, 8/178 Campbell Pde (on Gould St), www.theannex.com.au
Bondi Beach Bag Co, Online, www.bondibeachbagco.com.au
Bronx & Banco, 154 Glenayr Avenue, www.bronxandbanco.com.au
Brook Daniels, 4/157 Curlewis St (on Gould St), www.brookedaniels.com.au
Butik, 94 Gould St, www.butik.com.au
Camilla, 132a Warners Avenue, www.camilla.com.au
Carousel, Shop 4, 95 Gould St, www.carouselbondi.com
Electric Monkeys, 80 Gould St, email@example.com
General Pants, 13/178 Campbell Pde (on Gould St), www.generalpants.com.au
Hullubullu Baby & Kids Fashion, 1/79 Gould St, www.hullubullu.com
Jatali, Shop 4, 87 Gould St, www.jatali.com.au
Ksubi, 82 Gould St, www.ksubi.com
Me and Moo, 5/157 Curlewis St (on Gould St), www.meandmoo.com.au
Museum, 124 Roscoe St – Corner Gould St, www.museumclothing.com.au
Notorious & Co, Shop 3, 121 Curlewis St, www.notoriousandco.com
Porch & Parlour, 100 Brighton Blvd, www.porchandparlour.com.au
Religion, 86 Gould St, www.religionclothing.co.uk
Samvara – Online, Studio 2, 8 Jaques Ave, www.samvara.com.au
Shallow Store, 124A Roscoe St – Cnr Gould St, www.virginielynn.com
Skipping Girl – Online, Fashion Accessories, www.skippinggirl.com
The Academy Brand, Shop 2, 79 Gould St, www.academybrand.com
Thread People – Online, www.threadpeople.com.au
Tuchuzy, 11/178 Campbell Pde (on Gould St), www.tuchuzy.com
Tuchuzy Menswear, 90 Gould St, www.tuchuzy.com
U-Turn Recycled Fashion, 10 Hall St
Vibes Bondi, 27A Hall St
Zayira, 78 Curlewis Street, www.zayira.com
Yours in fashion faux pas…